Alternate way while create shortcuts on appOne user found interesting problem for app shortcuts on TouchWiz (default launcher Samsung devices) - after the device restart all app shortcut names are reset to the native app name.
I think this happens also after device language change. May be TouchWiz also creates shortcut on an app while the user drag the app on the home screen. And the founded "feature" changes the shortcut name after change of the device language.
So for avoid this issue I've added alternate way while creating shortcut on an app. In this case Shortcut Helper is used as a proxy for launching the app. This resolves the issue, but add some dependency on Shortcut Helper - all shortcuts created via this new way will be deleted after deletion of Shortcut Helper and the shortcut will not be automatically deleted after deletion of the particular app.
The old way doesn't have this dependency and caveats and still can be used. The users can select which way should be used while configure the shortcut's details for app shortcut.